Questions

Posted on August 8, 2022February 25, 2025 by wedgeim

What are your internet marketing goals?
My internet marketing goals are to build a large and engaged audience, and to convert that audience into paying customers. To do this, I need to create a strong online presence for my business. This means creating a website that is informative and easy to navigate, and that showcases my products and services in the best possible light. I also need to make sure that my website is optimised for search engines, so that potential customers can easily find me when they are searching for businesses like mine.
Who is your target audience?
Assuming you are asking who the target audience is for a specific product or service, the answer will vary depending on the product or service in question. However, there are some general tips that can be followed when trying to identify a target audience. One method is to consider the demographics of your current customer base and try to identify patterns. This can include factors such as age, gender, income, location, and so on.
What are your unique selling points?
There are many things that make me unique and special, but here are some of my top selling points: I am an excellent listener and communicator. I am patient and non-judgmental, and I have a knack for really understanding people and what they need. This makes me an excellent friend, counselor, and coach. I am also very intuitive and have a strong sense of intuition.
What is your budget for internet marketing?
Assuming you would like an answer for a small business: A budget for internet marketing can vary depending on the size of the business and what their goals are for internet marketing. A smaller business may have a budget of a few thousand dollars per month, while a larger business may have a budget of tens of thousands of dollars per month.
What are the most effective internet marketing channels for your business?
There is no one-size-fits-all answer to this question, as the most effective internet marketing channels for your business will vary depending on your industry, target market, and marketing goals. However, some of the most common and effective internet marketing channels include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.
What are your thoughts on search engine optimization?
Search engine optimization (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. There are many factors that go into ranking, including the quality of the website’s content, the number of other websites linking to it, and the use of keywords.
What are your social media marketing strategies?
The first step is to understand which social media platforms your target audience is using. Once you know which platforms to focus on, you can create content that is tailored to each individual platform. For example, if you are targeting millennials on Instagram, you would want to create content that is visually appealing and easy to consume. Once you have a good understanding of which platforms to focus on, you need to create a content calendar.
What are your thoughts on content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.
What are your thoughts on online advertising?
I believe that online advertising is a great way to reach out to potential customers who may be interested in what you have to offer. It allows you to target a specific audience and to track the results of your campaigns. Additionally, online advertising is often more cost-effective than traditional advertising methods.
What are your thoughts on mobile marketing?
There are a lot of things to consider when it comes to mobile marketing. For one, you need to make sure that your website is mobile-friendly. This means that it should be designed to be easy to read and navigate on a smaller screen. You also need to make sure that your email marketing campaigns are optimized for mobile devices. This means using a mobile-friendly template and making sure the links and call-to-actions are easy to tap on a smaller screen.

How effective is internet marketing in Calgary?
Internet marketing in Calgary is quite effective. The city has a population of over 1.2 million people and is the third largest city in Canada. It is also the headquarters for many large corporations, including Telus, Shaw Communications, and Enmax. This means that there is a large potential customer base for businesses that use internet marketing in Calgary. There are a number of ways to market a business online, and Calgary businesses have access to a number of different platforms and strategies.
How much does it cost to implement an internet marketing campaign in Calgary?
It really depends on the size and scope of the campaign. For a small business, a basic campaign might cost a few hundred dollars per month. For a larger business, a more comprehensive campaign might cost several thousand dollars per month. And for a truly global campaign, the sky is the limit. At the most basic level, an internet marketing campaign in Calgary will need to include a website. The website will need to be designed and built, and then hosted on a web server.
How many potential customers can be reached through internet marketing in Calgary?
The number of potential customers that can be reached through internet marketing in Calgary is virtually limitless. With a population of over 1.2 million people and a thriving economy, Calgary is a prime market for businesses looking to expand their reach through online marketing. There are a number of ways to reach potential customers through internet marketing in Calgary. One of the most effective is search engine optimization (SEO).

Why Most Marketing Agencies Are Dying or Dead

Posted on May 21, 2021February 25, 2025 by wedgeim

Is Your marketing Agency Failing your Business???

Kind of a big claim right? Let me provide you some understanding of what I mean. Marketing agencies’ job is to provide their customers business with exposure to gain customers, leads or business, correct? All the marketing agencies I have searched or talked to provide the typical services, Web Design, Print marketing, Video marketing, Social Media marketing, Billboards, Branding , and some offer online marketing like Calgary SEO .

“SEO puts you in the right place at the right time -in Front of customers looking for your product or service”

Most do really nice jobs creating websites, building logos and creating brands, however VERY FEW know anything at all about search engine optimization. Some claim to do digital marketing and even charge client’s huge amount of money to do it but provide very little to no results at all. Less than 10% of the ones I searched in the top 10 even list search engine optimization as something they offer as a service. Almost none have a certified Google Adwords or Certified Google Analytics specialist on staff!

Why is this important? Well I am not going to inundate you with stats( see article here on stats) but here are some highlights:

Canadian Spend the most time online See the article here
78 per cent of all Canadians own a Smartphone with web browsing capabilities!
57% Canadians do research on a company before doing business
Local Searches Lead 50% Of Mobile Visitors To Visit Stores Within One Day
88% Of Consumers Trust Online Reviews As Much As Personal Recommendations
18% Of Local Mobile Searches Lead To A Sale Within One

So we all know a couple things mobile is super important, having a good website is important, great branding is important, and the most important piece being missed here is BEING FOUND ON GOOGLE IS PRICELESS! Is your marketing agency getting you on the first page of Google ? Are you in the top 3 ? Are you in the Google map listings ? If you answer no to any of these i highly recommend you pick up the phone and call your Marketing Company and tell them you want to be in the top 3 for your search terms on Google , then ask what are the factors to get to that potions. If they can not answer that with confidence please call me i will willingly explain what you need to know.

Marketing firms these days are still working on the “build it they will come ” mentality and lack the skills and knowledge to get you ranked in Google to increase your business. Its time for you to re-evaluate what your marketing agency is doing for the money you spend and how your dollars can be way more effective. Want more information read some of other posts on my blog such as Why business needs to look at their digital marketing in 2016 .

Let me provide you a new digital direction in 2020 and drive more business to you right now and into the future. Mike 403-386-7427 MRC SEO Consulting

Optimization E-commerce

Posted on June 1, 2020February 25, 2025 by wedgeim

E-commerce is the hub of shopping and marketing in this globalized world. When people need a certain product/service, they resort to Google. As they input their query, Google presents the best results. It helps them explore and compare the options to pick the best one, making an informed purchase.

As part of the e-commerce world, you must realize the importance of appearing on the 1st search engine result page (SERP). Just being on the web is not enough. You need to make sure that you are visible and findable. That’s where SEO for eCommerce comes in!

Here are some useful SEO tips for e-commerce stores to make you rank higher:

1. Include the Right Keywords

Keywords are still the most important SEO element. However, using the right keywords in a balanced manner is the key. Make sure you do not stuff keywords throughout the content and make it appear unnatural. You should include primary keywords in titles, product descriptions, and headlines, whereas for the rest of the content, focus on LSI keywords.

This makes it easier for a search engine to crawl through and understand your content. Also, it keeps your content valuable and informational.

2. Ease your Site Navigation

Internet users tend to navigate a website that has an easy and simple structure. Creating easy navigational paths and a simple site architecture makes your website navigable. It is good for customers as well as for the search engine.

When the search engine finds your website easy to navigate, your SEO ranking increases, which makes you appear in top SERPs and, thus, enhance the flow of traffic.

3. Build a Strong Homepage

The homepage is a significant web page for e-commerce websites. It plays a great role in shaping the impression of internet users. Your homepage should provide an easy way to all your web pages, present what you have to offer and assure great customer support.

Thus, homepage content must be informational and catchy. Include significant keywords, have an SEO title tag, and write down an attractive business description. These little things help build a strong homepage.

4. Optimize Your Products

Never fail to optimize the products you intend to sell. This is especially significant for seasonal products and newly launched products. Optimizing your products gather large traffic. Focus on the product name. Include it in the SEO title and URL.

This also helps when you get traffic from another source. Your audience is likely to click on the link that includes the product name in the title.

5. Add Relevant Images and Videos

Images and videos are the most important elements in the digital era. Be it your product page or homepage, images, and videos grab attention. More than half of your traffic comes after images and videos. Almost 70% of people prefer watching a video rather than reading the content to gain the required information.

This way, it helps in better SEO ranking of your e-commerce store.

6. Include FAQ Pages

FAQ pages are the backbone of e-commerce websites. To make your business value-driven, it is important to answer everything a visitor might have in mind. Include FAQs regarding product features, benefits, and website security policy, shipping, and customer support.

Adding FAQ content results in conversions on a higher rate. As you satisfy your customer and deliver his needs, it results in confident purchase leading to more sales.

Tools such as Answer the Public help you find all the commonly asked questions about a certain keyword.

7. Get Help from Reviews and Testimonials

Reviews and testimonials are a good SEO practice, as well as add to the credibility of your e-commerce website. Testified reviews enhance customer confidence in your products and services.

Reviews also act as a marketing strategy. If you have good products, make sure you include reviews on your website. Reviews and testimonials allow customers to compare the products. So, you end up making sales one way or another.

8. Make Your Website Responsive

Mobile friendly is sales friendly. Having a responsive website design is very important. It makes sure that your website is accessible and delivers great performance no matter which device the visitors access it from.

Not having a responsive website can make you lose a lot of traffic. Almost 60% of traffic comes from mobile devices. Today, people prefer buying on their smartphones and tablets as it is easier and faster.

With responsive web design, you are good to welcome traffic from all the kind of devices. However, make sure that your website design is equally easy to navigate on all the devices.

9. Enhance Page Speed

Slow and steady wins the race? Unfortunately, it does not apply here—only the fastest wins in the eCommerce world. Around 95% of people click on the 1^st result they see on the SERP. To make it to position 0 and featured snippet, you require not only related keywords but also faster page speed.

Suppose you appear somewhere on 1^st result page, and a user clicks on your website, your website should load in less than 3 seconds. That’s what SEO requires. Nowadays, no one waits for a website to respond as there are thousands of alternatives available.

10. Utilize Right SEO Tools

SEO tips and strategy work only when you utilize the right SEO tools. Several tools help you find keywords, improve your visibility, and allow good analytics. Some common SEO tools include UberSuggest (helps you find best keywords), Ahrefs (tracks your SEO strategy), ScreamingFrog (finds site problems such as broken links, duplicate content, and absent meta-description) and MOZ (tracks competitors’ progress).

Using these SEO tools rightly helps you adhere to e-commerce SEO requirements!

Final Thoughts

Making your e-commerce store successful is not difficult if you follow the right SEO practices. With the above tips, you are in a good position to shape a practical SEO strategy for your e-commerce website. Follow through, keep a check, and regularly analyze the results. It will make a huge difference in your sales and profits!

Category: Digital Marketing