As an attorney, you might struggle to understand all the details you need to know to make your website succeed.

One of the most important concepts to understand is Search Engine Optimization. It consists of setting up elements on and off your site, so your website ranks well in different search results. Read on to find out more.

What is SEO?

Each time someone searches for keywords or phrases, your website should appear if you’ve implemented proper Search Engine Optimization strategies.

Currently, Google dominates the search engine market. Around 60% to 80% of users choose it as their preferred site to search for all they want. 

Many people choose different methods to optimize their websites for different search engines. However, as an attorney, you need to tailor your tactics to the legal industry, otherwise, they can’t be effective.

If you’re in the legal industry, the marketing process is unique because you have to abide by the regulations set by the state bar associations. 

Thus, as an local attorney, you should be very careful about representing your firm on a website. State bar associations can impose many penalties on firms that don’t abide by their rules. 

To succeed in online marketing as an attorney, consider the following SEO tips you can implement in an ethical manner:

The First Step for an Attorney to Optimize Their Website 

Before you start tweaking your website to rank high on Google search results, you should find good keywords.

Keywords are the main aspect to consider to find out what people are looking for when they go on Google. As an attorney, you should focus on all the keywords that point to visitors looking for legal services.

In other words, you should try to find keywords with decent search volume and focus on the ones people would use if they wanted legal services. 

You could, for example, check terms related to your area of practice, compare different phrases to the ones people often search for, and much more. Another good tip is to use synonymous. 

There is no magic formula to find the right keywords. However, if you focus on the terms related to your practice area and identify terms with decent search volume, you’re on the right track.

Calls to Action You Should Use 

Marketers usually have a way to display Calls to Action on their websites. When you add a CTA, you motivate the visitor to perform a specific action, for example, subscribing to your newsletter.

Attorneys have specific calls to action. The CTAs you use require a different method to ensure they’re effective for Search Engine Optimization purposes.

When you set up your website, you should identify the point where people need to keep scrolling to get more information. That’s called the fold.

Once you locate that spot, you should place your first Call to Action in there. Additionally, you must never forget to include a phone number on every webpage, and it should be on a prominent location, for example, the header.

To ensure effectiveness, you should give people several alternatives to contact you. Instead of just providing a phone number, include an email or other methods, so they have different options if they want to reach out to you.

Schema for Attorneys 

The schema is also an essential part of working on the Search Engine Optimization of your website. Without it, the algorithm can’t figure out your content. Thus, you can’t appear on the first pages of Google search.

Schema refers to HTML code. You have to apply it to your content to ensure the search engine understands it and registers it as important.

If you’re in the legal industry, you have a specific set of schema. With it, search engines automatically relate your content to a law firm or something similar.

To manage your website following the correct rules and ethical procedures, you should apply schema to all emails, reviews, addresses, phone numbers, names, and biographies of any attorney you have on your law firm. It also applies to your own information.

Although schema seems like a difficult feature to set up, it’s worth it. If you apply it, your search results can benefit from an increase in click-through rates.

How to Create Umbrellas of Legal Content 

Google is not a simple platform. It processes content in a very specific way, and you should consider that if you want to rank high in every search result.

Suppose you visit a website with good information, but it’s scattered around each page in a weird manner, which makes it difficult to read. Once you leave the site, you’re probably not going to come back.

To understand the importance of creating legal content umbrellas, you should remember all the topics attorneys need to know about. You have to organize your content in an understandable way, so visitors want to visit, come back, and hire your services.

Additionally, you can make your website succeed, but you should follow certain guidelines. If you organize information systematically, people can find your content without any issues. 

When you organize the content of your site, you should focus on several aspects. Firstly, your site should have an overall theme, such as personal injury law.

Secondly, each page could focus on a subtopic of that overall theme. However, you should only include one aspect per webpage. If you build and organize your content correctly, people can easily find your website.

An Important Fact about Content Writing 

Not everyone can write legal content. If you want your website to succeed, you need to ensure that only attorneys write everything on the site.

You should be very careful when you’re deciding who writes your content. Some states even have laws if you want to publish legal advice. 

On some occasions, you might be too busy to write your own content as an attorney. Therefore, hiring someone else to do the job may be an option. However, you have to evaluate their credentials and feature them on your site to make sure you’re abiding by the rules.

To offer visitors high-quality legal content and different services, you have to ensure that an attorney or competent professional writes it.

How to Stay on Top of Every Search 

The world of law is very complicated and deals with human issues. It allows you to stay in touch with many people, get to know them, and even help them sometimes.

However, when you’re an attorney, there’s no shortage of competition. Thus, working on your Search Engine Optimization is crucial if you want to get more visitors.

Even though improving your SEO sounds like a straightforward process, you have to focus on the demographics to make things work. In other words, you should be visible on local search. If you can achieve that, Google might benefit you.

Staying visible in local searches is not very easy, especially if you have a lot of competition around you. Nonetheless, there are some strategies you could implement to achieve it.

You could, for example, search local directories and join them. Additionally, you can repeat the process with traditional ones. 

Another great strategy is to claim your profile in Google My Business. Fill out the form completely and wait for your verification to be complete.

Making a page solely centered on a specific location is also a good method. You should include geo-centered terms, which help improve local search visualization.

Finally, you can get your AVVO profile and take advantage of Yext. The latter can help your profile be visible in many local searches.

Remember Link Building 

Since 2016, people have understood the importance of link building. Google considers it as one of the main factors to ensure a website ranks high. Thus, you should take it into account if you want to achieve your digital goals.

Link building sounds easy at first, but it takes time and effort. Attorneys need to get links from relevant and good sources, otherwise, the process doesn’t work.

As an attorney, you have to do research and get the best links you can. Some important websites to keep in mind are AVVO, NOLO, Lawyers.com, and Justia. If you have a big number of good links on your site, you’re more likely to rank well in Google.

Conclusion

Digital marketing started years ago. However, most people didn’t consider it a good option until recently.

Currently, law professionals can greatly benefit from setting up a website and working on its Search Engine Optimization. Nonetheless, they should know some things before getting started.

Keywords and local visualization are two of the most important things to make your law-centered website succeed. You should also remember to give your visitors quality content and to ensure that only licensed professionals write it.

Now that you know all the basics, you’re set to apply them to your website. Keep all the tips in mind and you can improve, even if you’re just a beginner in the digital world.

Making a site is not just an option anymore – many clients simply find an attorney online before you can even introduce yourself. Take advantage of that and build an incredible website!

Among the top reasons for a website owner to go with SEO (Search engine optimization) instead of paid advertisements is due to what the former has to offer in the long term. Although many still may not be fully convinced, but SEO is how your business will take flight. While there is no denying this fact, still, the question of it being worth it often arises and we have great seo tips using content marketing, keyword research, seo strategy, technical seo ,meta descriptions ,and title tags to drive traffic to your site .

When small businesses face financially challenging times and have to cut down on their budget, marketing gets the first chop. This can steer people to wondering if SEO is even worth all the hassle. Does it deserve all the time, money, and effort they are giving it?  In this article, we will dive deep into organic SEO and tell you why it is something crucial for small business.

 A Glance at Search Engine Marketing

marketing is generally called SEM and is one of the highly valuable marketing ways to get web traffic. It works with local SEO and digital marketing to get your website index well on popular search engine optimization like Google, Bing, etc. You can see fantastic results for your small business if you play your SEM cards the right way. Jupiter Research conducted a survey, and it states that 81% of users discover websites via search engines.  This statistic clearly demonstrates how one must have a presence. You can earn that presence with local SEO or PPC (pay per click) advertisement.

What is SEO?

SEO is the optimization of a website to make it extra search engine friendly. It encompasses a broad range of aspects from link building, better ranking to keyword optimization. All these may take time to work successfully, but if done right can bring ultimate victory. Google has intricate algorithms to index websites, so SEO strategies change constantly. This implies that your website’s search engine ranking could vary if an algorithm update is up. However, website owners who optimize utilizing white hat SEO methods might find their website ascent through the ranks effortlessly and without needing to pay for this privilege.

What is PPC?

Next comes PPC, which is the method of purchasing ads and sponsored links visible in the Search Engine Results Pages (SERPs). PPC can vary owing to where you bought the ads from, however, when you buy them on Google, you can also bid on the keywords appearing in the search findings. The rules are simple, the higher a bid for a keyword, the bigger the chances of it ranking better and emerging on the first page.  PPC also lets businesses get their message across to a big populace in no time. However, you must remember it can get rather expensive.

There is no guarantee that either SEO or PPC will land you a front-page instantly, but they can help you appear in front of your targeted audience, which can turn out the better outcome. SEO and PPC can demand varying amount and effort for their desired performance, their cost, and the time they require to show results. Which one should you opt for is dependent on your budget, circumstances, and what kind of business you own. 

The Cost and Time Benefit Difference

The central advantage of PPC is the quickness with which you can publicize on the search engines using multiple keywords. In driving a PPC campaign, it is easy to emerge on SERPs first pages for an abundance of related keywords in mere minutes, though all of these keywords will have a different price. Thus, you may discover that you are spending some pennies per click on one campaign and some dollars per click on the other. This approach is not budget-friendly and definitely not for the faint of heart. If you have tons to spare, then it is for you.

Comparing all that to organic SEO, you can see an immense difference. While an SEO campaign could take longer to give results, the Search EngineS Marketing Professionals Organization (SEMPO) calculates that 11% of advertisement money is spent on organic search and 87% on PPC. Therefore, if there is $1 million of expenditure on SEO, then it can be $10 million on PPC. When you contemplate how effective organic search of SEO is and how it does not break the bank, it emerges as a victorious strategy for long-term benefit.

Appreciation for Organic Results

It is a simple fact that organic results are more respected and hence can build better trust with your visitors. Research depicts that organic results are eight times more likely to get a click than PPC results thats why we suggest seo for small business . When you type your query in Google and hit enter, you will always gravitate towards the naturally occurring results rather than the sponsored links or ads, even If they show exactly what you seek that why seo for small business is so powerful.

This is probably due to search engines users slowly understanding the difference between organic and paid findings and realizing that organic ones can be more helpful and valid. The situation of the advertisement can also play a major role in why organic results will get the click.  Researchers state that visitors seldom pay attention to ads on the right area of a screen.

If you talk about conversion rates, PPC seems to accomplish better. Paid search results are more probable to convert clickthroughs than natural search. Nonetheless, this can be owing to the landing page and the text being optimized by the advertiser by using keyword research to help with organic traffic as a marketing strategy seo for small business.

SEO’s organic results still work for a bigger percentage of clicks. So, if your deciding factor was purely based on seeing the conversion rate between organic and PPC, the better option can be organic.

However, a better practice can be to go with a blend of both SEO and PPC, so while one strategy takes time, the other can bring results.

When Should You Opt For PPC?

While organic search is considered as the ideal choice for small businesses, there can be times when it is smarter to spend some money on PPC. If you just launched your company, a PPC campaign might help to build brand awareness fast. Alternatively, a new product release or service on your website can also support you to gain quick publicity with PPC.

A good aspect of PPC is that you can turn it on and off or run it on specific days of the week. For instance, if you operate a cafe business and give discounts on Mondays, you can rest assured that your ads will always display on a Monday. You can further modify your campaign funding any time, so if the business is doing well, you can amp up the advertising budget to lure more customers.

PPC can be a better choice for companies that retail products rather than services.  Lastly, if an algorithm update affected your site, you could consider executing a PPC campaign until you recover from the traffic loss. 

Conclusion

So is SEO worth it? Yes! While it can take longer with an SEO campaign to see any results but getting organic results is absolutely worth all the time and effort. With SEO, your website will appear more reliable and trustworthy, causing visitors to keep coming back. It is also much more cost-effective and can garner more clicks than PPC.  Although you will not land a top rank instantly, it will still benefit your business a lot and for a long.

However, it still all boils down to what strategy will suit your specific domain the most. Both campaigns have their unique valuable aspects, which can help you get a broader web presence.

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It is easy to think of Search engine optimization as super complicated and hence might not be worth the hassle. Do you believe that? Well, you should not.  SEO or search engine optimization has caught a bad repute for being daunting and complex. But, if you know exactly what you are doing, then it is quite simple.

People running websites tend to have little comprehension of what SEO is, and all it has to offer. Therefore, it is very crucial to understand the basics that can guarantee success.  In this article, we will guide you with five fundamental basics of SEO that can help your website rank better. Here the five fundamentals we will explain in this article.

1. Finding Out What Customers Search For
2. Optimization Of Web Pages To Tackle Target Keywords The Right Way
3. Making The Website Visible To Visitors And Search Engines
4. Getting Your Website Linked with Others
5. Measuring The SEO Success

So let us get straight to business! 

    Finding Out What Customers Search For

You will fail to optimize the website if you do not know what your potential customers might be searching for.  How to figure out this simple yet major thing? The ideal way to start is to through general understanding and common knowledge. Suppose you own a hostel in Vancouver, Canada. Nothing can be clearer than the fact that your customers could likely be searching these terms:

• ‘hostels in Vancouver’
• ‘student housings in Vancouver’
• ‘accommodation in Vancouver’

Before anything else, contemplate what your customers could potentially search for jot all terms down —a few ideas will suffice. After that:

Many of the customers may be scouring for your business utilizing the phrases you noted down. So the initial step is to find out the most popular way people search for what you offer. You can go with the ideas you formerly noted down and begin by searching those terms in search engines.  Do not worry about how long or absurd the phrase is.  When you press enter and scan through the results, you will find that every result includes the phrases you entered in some way. 

This is crucial as websites can optimize their title tags for search engine optimization, therefore, the results you got maybe the most common way for people to look for hostels in Vancouver.

                Go Deeper Into Searches Customers Could Be Making

After seeing how people could be searching your business, next comes delving deep towards granular searches made by people. The easiest way to begin is to check out Google autocomplete findings. Get on Google and type your phrase to search without pressing enter. You will see Google instantly completing your phrases by offering additional keywords people commonly searched for.  This is the best way to understand every aspect that could potentially relate to your business. If you want to know about the queries people have (or have searched for), then you can check the “People also asked” option when Google gives you results. This gives you an even deeper insight into what questions customers have and how to answer them the right way so they find their way towards your business.

              Seek Engaging Subjects about Your Domain

Digital marketing is all about the intricacies of developing helpful and effective content that can attract the target audience. It has to be done to fully cater to what your customers seek and how you can improve your strategies. You must find out all the topics that are prominent and interesting in your domain so you can come up with relatable content. 

Reddit can be a fantastic way to help you research topics in your industry. You can see what people talk about the most and threads that are popular. Moreover, you should also filter the threads to make your results even precise.

              Your Keywords Needs Expansion

Google search outcomes and proficient keyword tools may help you to get things started however, they are not the final authority and not sufficient for SEO success. To be victorious with SEO, it is best to understand what response your niche is getting and what are the problems related to it. You must wield all opportunities to hear what your customers have to say because ultimately, they need to be taken care of. 

Some effective places can help you discover the words users associate within chatting about your domain. 

• Forums: With endless range of communities, there are forums for people to discuss accommodation and traveling.
• Reddit or Quora: Quora can be considered among the most popular places along with Reddit, where people come to find solutions for their issues.  The volume of info these platforms can give you is truly baffling. 
• LinkedIn and Facebook Groups: LinkedIn pertains to the business-to-business market, however, with Facebook, you will find there is no topic that does not have groups. 

Generally, platforms like websites and social media networks that get a huge volume of visitors can help as a fantastic inspiration source for keyword ideas. The key lies in getting creative.

                 The Metrics working behind your targeted keywords

It is common for people to put their sole focus on following these two metric options:

• The volume of search (the statistics of average monthly searches)
• Keyword complication (an assessment of how tough or easy it can be to rank first on search outcomes for a phrase)

These are significant as they give valuable knowledge into the capability of a particular keyword and its level of difficulty in ranking better. Nonetheless, rather than focusing entirely on search volume, it is better to try to find out the actual search traffic possibility for every keyword. This can help you direct the focus on indexing for the keywords with a better inclination to bring traffic towards your website.

This will give you the approximate monthly traffic of every top-ranking page. Furthermore, you can perceive that these webpages will rank for most related keywords, too.  Checking out these statistics can get you an indication of what kind of traffic to expect if you succeed to rank. Remember that actual traffic can considerably surpass the search numbers of your particular keyword.

    Optimizing Web Pages to Tackle Target Keywords

Keyword exploration is only the tip of the iceberg when it comes to getting more traffic. It is necessary to ensure you construct your pages correctly so you can see to the searcher’s needs and rank better. Your optimization endeavors need to begin by ensuring your visitors revel in the user experience your website is giving. Utilize elegant design and unique typography that renders it fun to absorb your content, and discard any excessive elements like opt-in boxes, pop-ups that could irritate your reader.

In addition, On‐page optimization will be your second step in the SEO approach. Even if you target the most successful keywords, it will be for nothing if the webpages lack search engine optimization.  Prepping the pages for victory in search engines comprises of these aspects:

                    Search Intent Content Creation Is The Way To Go

If you wish to rank better on a keyword, then it does not imply you are worthy of that spot, despite your conventional on-page search engine optimization components being spot on. You need serious work to rank better, and one of them is something named search intent.

Here are three primary ‘kinds’ of searches made by people:

• Navigational: They are seeking a particular website
• Informational: They want extra info about a particular topic
• Transactional: They want to buy a particular product or service

Generally, searches that have an increased rate of commercial concentration are useful for a business, as the people searching them want to purchase.  However, search intent is not clear merely with a search query.  For instance, assume the inquiry “best hostel in Vancouver.” Now, you could be wondering your hostel in Vancouver is best, so this can be the transactional term, and my website can rank for it, right. Well, not really. 

An easy way of understanding the search intent is to discern what pages are ranking for it. The logic states that since Google’s main objective is appeasing its users, therefore, its algorithm retains scrutiny on the people’s behavior as they search for a specific term. Google then strives to show results that can fulfill their search intent. Therefore, you can comprehend search intent by taking note of the common aspects between the existing top-indexing webpages. Avoid creating content if you do not have a clearer understanding of what search intent could be behind the term you are targeting.

                Go With Quick and Descriptive URLs

Your website’s address gives an idea to search engines regarding its subject. If you do this correctly your first time, then you will not need to change it ever.  Google says that a website’s URL layout needs to be as straightforward as conceivable. You need to consider how to organize the content and make your URLs construct logically so that they can be greatly understandable for humans. So whenever possible, use readable words instead of long numbers.

The additional advantage of eloquent URLs lies in how they frequently incorporate the target keyword you want, so they do not need to be shoved into URLs and appear unnatural.

               Develop Influential Meta Titles with Adequate Descriptions

Despite its name, a Meta title will not show anywhere on the web page. It only establishes the title of the tab’s browser, so search engines can use it while displaying your webpage in search findings. Google does not tend to conform to the title tags website owners set and sometimes decides to show something a tad different.  Therefore, such a tag is your ultimate way of creating a headline that

• Encompasses the keyword one wishes their page could rank for
• Is sufficiently persuasive to compel searchers to click on your website

Traditional wisdom also advises keeping your titles under sixty characters to stave off any truncation. Nonetheless, it is not only limited to the amount of characters, instead it is all about the pixels. Thus, it is an excellent to utilize a pixel tool, which will ensure your titles do not cut out. Meta descriptions are crucial, primarily due to how they can influence the click-through ratio.

               Work Headers and Sub Headers Smartly

For a logical structure, it is imperative to utilize the headers and subheaders in the right way. You need to use the formal HTML layout for headers (H1- H6) and make things search engine friendly. This way, you can comprehend your webpage’s structure correctly and comprehend the significance of every section.

• Header 1 must be dedicated to the title of the content and needs to contain the focal keyword (and anything correlated to the primary keyword) you wish to target. You can also have multiple H1 tags on every page, however, it is recommended to stick with one tag.
• Header 2 needs to be utilized for the major section title on the webpage. They need to incorporate the primary keyword wherever possible but it should feel natural. You must not go overboard or overstuff your content. 

Whenever you dive deep into your content, go with the subsequent category of header. For example, use Header 3 for subheadings in a Header 2 segment.  Obeying a clean and all-out structure will help search engines in categorizing your content. It will also be a great composition for your readers.

     Making Your Website Visible To Visitors and Search Engines

In performing SEO, it is critical to know that you are operating for two distinct customers—the people and the bots, which are employed by search engines to rank your website. As bots become extra smart and people-like, several disparities still prevail between these two. Thus, your objective must be to establish an optimistic experience for bots and humans.

               Fast Loading Website

For both bots and humans, if the website is loading fast, then that is where they will stay and will come again.  Studies show that 40% of visitors tend to get irritated and leave if the website takes more than three seconds for loading fully.  Through Google’s loading speed tool or GTMetrix, you can get a glimpse of how quickly your website loads and gives you good suggestions on ways to improve the speed. 

               Mobile-Friendly

Many visitors access websites via smartphones, and they want quick results. According to a study, smartphone searchers have gone up to 60%. Therefore, you must ensure your site is compatible with mobile viewing, and all the texts, images, headings appear appropriately. You can employ Google’s Mobile testing tool for ensuring your site is showing everything right in the mobile phone view.

               Get SSL Certification

Officially, HTTPS is among the top-ranking signal Google utilizes. You can also tell if a site wields SSL, as a padlock will show in the URL’s bar. The absence of SSL certification could turn into a security concern. This is particularly destructive if you own running an e-commerce website or you accept form data. Free choices, namely, Let’s Encrypt enable you to protect the website without costing you heavily. 

                Sitemap Is Important

The sitemap, a form of the XML file that records every page on the website. Search engines wield it to discover the content and to infer the connection between your pages. Sitemaps have zero influence on rankings, but they can authorize a search engine to discover and rank the latest pages on the site quicker.

                  Internal Linking Between Related Posts and Webpages

Linking different pages on the site in a strategic way is another smart and effective way to boost search engines’ speed crawling on the website. This also steers them towards important and valuable pages on your site.  There are numerous techniques for accomplishing this, like the spoke-hub technique, cornerstone content, to name a few. These get the job done, although they can be complex. However, your primary focus needs to be on a powerful structure creation with generous links between related pages.

    Getting Your Website Linked With Others

Building links is crucial for the accomplishment of an SEO strategy; therefore, if you are willing to expend resources like time and money on creating content, you need to be ready to devote a good amount of time to generating and promoting links for your site’s content.  If you are wondering why then you must understand how backlinks are among the strong factors that affect Google’s algorithm for ranking.

Google also stresses the importance of backlinks and declares them among the top ranking factors. You can utilize different tactics to make other websites link to your pages. It is crucial to utilize your competitors since every niche is unique, and strategies that may work well for a niche could do the exact opposite for others.

Consider these tactics:

                   Building Broken Links

Building broken or invalid links helps you discover related broken webpages that have backlinks directing towards them on other websites. Then, you contact the individuals linking towards the invalid resource and propose how they can replace the broken link with a valid alternate on your website.

This tactic can be mighty if

• You know exactly what the website owner intended to link to
• You want to help make their website better

                Blogging as a Guest

Guest blogging pertains to writing for another site in your domain. People believe such a form of blogging is useless, but it works wonders for building links if you follow these fundamental rules:

• If you are publishing on a powerful website that has a huge audience
• You are creating a top-quality article that is beneficial to the visitors of the site
• Your website’s relevant resources can be linked with the website you are writing for. This can expand the audience’s knowledge of the subject

If you go with these rules, these can make guest blogging become an incredible means to build a brand and produce traffic, which could boost rankings.

     Measuring the SEO Success

Now we come to our final step and after successfully following other basics, this step will cement your SEO success. If you are fortunate in doing it all right, it is important to know you cannot leave things at that.  Keeping track of how the SEO campaign is faring has to be your focus.   The most crucial metrics to search engine optimization are:

• Organic traffic
• The average indexing ranking for the target keywords

Let us stick to these fundamentals and learn about them.

 Measuring Natural Traffic

If you use Google Analytics, then you can promptly look at the organic web traffic by clicking the Acquisition option, then clicking All Traffic and opting for the Organic Search button.

This will show you how much traffic your website is garnering and what corners of the world you are getting the most visitors from.

 Tracking the Ranking

The second vital thing you need to check in the SEO technique is the rank of your content on Google. This is something you need to keep a lookout for to see if your SEO strategies are working well, or is it time for some tweaking.

For this, go with Google’s Search Console, there you can discover data about your site’s average indexing, impressions, and the clicks it is getting for different keywords.

Conclusion

The world of SEO can be highly competitive and demanding. However, it remains the most beneficial way to get good traffic for your site. Furthermore, your efforts to optimize the website for search engines pile up and in time will work to get you extra traffic if you stay consistent with the SEO strategy. You need to be quick on your toes to understand what is working the best for your site.

If you remember to observe the five basics of successful SEO then in time, this procedure will help you build up your site’s authority. You will even rank better for competitive keywords gaining bigger search volume. SEO is hard work but it does pay off.

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